Working hard

Photo of record in fist stage of editing, the background has been removed so the image is just the record, so we can place it on various backgrounds if needed.

Me and Evie working like maniacs designing, brainstorming, uploading etc to get this deadline achieved.

Anna working hard getting the record cut out from its' background so we can use it on different backgrounds and in different images for example, digi-pack, magazine poster, promotional materials - so it can remain the constant within our project. 

Base photo

Base photo of the actual record we used in our music video, with our designed art in the centre. Intertextual code that will remain constant throughout all elements of the projects - almost becoming a convention of this band/song.

Practise ideas for digi-pak

On the inside of our digi-pak we know we want to have the lyrics of 'Show me something new' on the first inside 'page' and we want in to appear like the piece of paper it was first written on - a feature seen before in indie-rock - so the paper looks like a scrap piece that the band found and just brainstormed ideas and first lyric ideas. It needs to look rough, messy and scrap, hand written on a crinkled piece of paper kind of thing - VERY RUSHED EXAMPLE, JUST TRYING TO MAKE CLEAR THE IDEA.

Polaroid idea..

We were really interested in bringing in the theme of polaroid pictures, as they carry with them connotations of home made, DIY style artwork and style. I was researching some other bands and artwork that include polaroid style photographs. 

I found this album on the internet,  the album  package consists of 144 polaroid photos that unfold into a 2x2 square, and the pictures, when viewed from afar, blend to form the 'No Code' triangle/eyeball logo that is the theme throughout the album - I really liked this album, as it really cleverly uses polaroids to create the image that defines the album - which is what we have aimed for with the record within our album package. 

The main focus of this album cover is one large polaroid picture with the album art inside it. 

The use of scattered polaroid images in this album cover is something we think is really successful and looks really DIY, as if the pictures have just been taken and dropped straight to the floor. 

This album artwork is a set of polaroid pictures which work to show the narrative and establish the characters of this band and particular song/video.

A mixture of one original image, overlaid with polaroid pictures is a combination we've decided we definitely want to achieve when making our digi-pack.

This particular band is actually called 'Polaroid',  their artwork for this particular album includes both a record and polaroid cameras with pictures coming out of them, defining the two most important features of our digi-pak ideas. 

Rough idea

This is our rough idea of what we want the music video to include - we know we want to incorporate the record used in our video as an intertextual link, we want screenshots from the video to feature, in a polaroid kind of style; connoting more of a DIY feel and style - also having our lyrics written in a hand made kind of style, as if written by the artist when composing the song, will help add to this feel as well. We definitely want it to have the DIY homemade feel to it, because this features often in indie music and videos, and it is something we have embraced and strived to achieve - without it just looking mediocre and UNintentionally DIY..

Example digi-pak..

When researching images for the previous post, one of the album covers found had with it an image of the opened out digi-pak. We thought this one was really impressive, and has features we will definitely take inspiration and ideas from. The use of the record image on the front is the initial element that appealed to us for the project we are doing, then the use of cartoon 'doodle' style imagery is something we have incorporated in our music video and will endeavor to include on the digi-pak, as it follows the conventions of our video, and links to the desires of indie-rock audience of the 'DIY' appearance. The way the artwork continues throughout the digi-pak as one whole image is something we think looks very attractive, and definitely makes it a more desireable and admired product that a consumer would be inclined to buy, rather than just downloading the music off the internet.

Records..

 

Again from audience research we conducted in the research and planning stages of making out music videos, we established an iconic sign that indicates and features highly within indie-rock genre music videos/album covers/band artwork/advertising campaigns etc. We have incorporated this into our video by beginning the sequence with a record player starting up as the audio does, and ending it with the record stopping in time with the fade out of the song. We therefore want to make this image of a record a key feature of our whole digi-pak design and style, I wanted to find some examples of existing uses of records in album art to maybe gain some inspiration on how to incorporate them into the image and pack.