Thursday, 27 January 2011

Ch ch ch changes

Through editing in the footage of the female character and testing out some split screen shots with her and the male lead, we have decided through our own opinion, and those of others we asked who slot into our target audience, that the female shots do not fit with the rest of the video. The colours do not really work, the split screen idea between inside and outside didn't work as we'd envisaged and looked as though the shots were from entirely different videos. From this, we thought about the narrative structure of our video, or our intentional lack of, and realised that it doesn't make sense having the female character anyway, as our point was that there would be no understandable narrative, and the video would be random and storyline-less as with the Red Hot Chilli Peppers video for 'Can't Stop' and 'In one ear' by Cage the Elephant. This meant therefore, that having a female character as representation of a relationship and the struggle with the boyfriend being stuck inside - being closed minded - and the girlfriend being outside - vibrant and interesting, and them being reunited at the end ALL wasn't necessary, and actually contradicted our main intention to create a video without narrative and that was entirely nonsensical. I am therefore VERY pleased with this decision, as the shots didn't look effective or appropriate to the style of the rest of the video, and in hindsight, they never really should've been part of the video. high five

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