Whilst researching target audience, I though I would look at music channels that specialise in the indie rock genre. I discovered a music channel called MTV Two, who on their website descirbe themselves as:
“MTV Two
The music channel with attitude for indie, rock and alternative music enthusiasts. An interactive music channel playing diverse and cutting edge music, MTV Two is where the viewer defines the music programming – create your own hour of videos via the web. With a leftfield take on the world, it really is a channel created by and for individuals.
Target Audience: 16-24 male”
Finding this definitely confirms my earlier establishing of audience age range, that I put at 15 - 26, which corresponds almost perfectly with the audience range this indie rock channel specifically strive to aim towards.
I also found it interesting that they said their audience was specifically male, and we will definitely bear this in mind when designing the macro and micro elements of our video, and we will strive to ensure the tone and content of our video will be leaning towards being more masculine than feminine, to make sure the majority of the audience is satisfied. We will obviously want it to appeal to girls as well, as indie rock does also have an enormous female fan base, as we as a group know from personal experience of attending gigs of indie rock bands.
No comments:
Post a Comment