Target Audience..

Before embarking on the process of designing and creating our video, we need to establish and recognise our target audience, so we know what and what not to include and present in our production.

I have researched on the internet the general age demographic of those who enjoy indie music, this wasn't an easy task as a lot of information than was completely irrelevant kept being thrown in my face when researching the target audience, but I managed to find a social music site called 'www.muzicforums.com' where a user had posted the question:

"Wondering what age group most likes indie & alternative rock music. what age are the people going to the shows and buying the cds? what cities in the USA (and the world) are best for emerging indie/alternative rock bands?"

In response to this there were several statistics and age ranges deemed relevant to this genre of music:

*15-21
*14-30
*16-25
*18-28

I worked out the average for these ages provided and got an average target audience age of between 15 and 26 years of age. Seeing as we, and all of our fellow students, friends and siblings fall into this category, we feel we have a good knowledge on what is well received and what isn't by the 'young adult' community - we can use this later on in the planning process by way of asking for honest opinions and thoughts of our ideas and work produced so far, giving us a first hand review of what we will have done, and whether it needs to be improved/changed.

We now need to focus down further onto a smaller demographic of just Indie rock audiences within this age range, and establish what will and won't be successful in our video with the age implications, as well as genre.