Inside Album..

This is the final design for the left inside cover of the digi-pack,  after peer research into what is expected of and received well within a digi-pack we determined that having the lyrics available to be read and learnt if so desired is something highly regarded when the consumer is a big fan of the song/band - so they have access to the exact lyrics of the song at their discretion. Rather than just printing the lyrics as though typed on a computer, we wanted to continue our overarching theme and style of 'DIY', homemade and low-budget - the way we determined would be best to do this was making the lyrics look like they were written by the band members on a scrap piece of paper, to show their natural talent and casual approach to their songwriting. This also works with the laughing shots in our video that serve the purpose of creating a closer relationship between actor and audience, than is normally developed in a music video - having the lyrics in this way does this by allowing the audience to feel on a more personal level with the band members because they are able to see and read their orignal thought processes and ideas about the song, before it was made. I wanted to create this effect by actually writing the lyrics on a scrap piece of paper and scanning it in, but in the end we decided the more effective way of doing creating the effect would be to create it through photoshop, finding and image off the internet of some yellowed lined paper, and writing on it with a 'handwritten' looking font. After the lyrics were written, I decided to using the pen tool to draw some 'doodles' and 'scribbles' around the edge, as well as 'crossing out' some words, to make it appear more real, and like a scrap piece of paper. For the background to this we used the polaroid images used for the background on the other inside cover, and as the background image for the magazine advert. 

This is the final design for the right inside cover of the digi-pack, where the CD would be placed. We decided to use the effectively metonymic image of the LP record, with our personalised design on the front, to be the main image on this cover. The image of this record is one that features throughout our promotional pack, and serves the purpose of a repeated, recognisable image that represents the band/song when out of context, allowing audiences to recognise and relate it immediately back to this band/song. We decided it would be effective placing it on this cover, because although covered by the disc when it's in the case, when removed, the record is the exact size of the CD space, making it appear as though it is still filled - but with an LP record instead of a CD, working to please the desire for originality, classicality, and deeper appreciation for music - which are all carried by the image of an LP, connoting the overall style and themes of the indie genre. For the background for both this sleeve and the one on the opposite page, we have used our research and developed the idea of using polaroid photographs as the basis of the image. We began by taking screen shots of the most interesting and memorable scenes from the music video (to work as vertical intertextual references between the media platforms) and then using photoshop to place them onto a white frame that gave them the effect of being polaroid photographs. Once we were happy that the images looked genuine and as if taken on a polaroid camera, we used a fairly complex photoshop technique to create the impression that the pictures had been scattered over one another on a surface. We had to ensure they overlapped and were layered specifically to imply they were casually thrown, wanting to avoid them looking arranged or in any kind of pattern. After achieving this effect, we were then able to layer the record over the top, completing the cover that altogether carries many fairly explicit connotations of our themes and genre - indie 'DIY', low-budget and personal.