We knew as a group that in this day and age, purchasing a physical album is a lot less likely than downloading it off the internet; therefore we knew that for a digi-pak to be successful it needs to stand out and be something audiences WANT to own, rather than being something to store the disc in that ultimately ends up taking up space on a shelf.
I came across a feature about the new 'Radiohead' album 'King of Limbs' and there was an interesting thing about the releasing and buying of albums in our current society:
"In an essay on censorship he wrote last September, Colin Greenwood referred to a batch of new songs and said the band had 'begun to wonder about how to release them in a digital landscape that has changed again.'
Turns out the answer is: pretty much the same way they released 'In Rainbows' (i.e as a surprise). By offering two versions - the music-only download, and the 'premium' physical edition - they're embracing the digital era while rewarding more committed fans." [http://www.nme.com/]
From what Radiohead are doing in releasing their album digitally, as well as offering a "premium" physical version, we can see that current indie-rock bands want to keep the physical album alive, and keep providing their most loyal fans with good quality, treasurable album packs that will be admired and purchased almost as a separate product as well as the music - rather than just having the songs downloaded on their computers and ipods. This has encouraged us to try and make our digi-pak almost a piece of art in itself, instead of just a sleeve to hold the disc, because if we were making a real product to put on the market, it wouldn't sell unless it was something different, special, and sought after by our target audience.
No comments:
Post a Comment